Background Research

It is evident that Ellie Goulding does in fact have mass appeal, resulting in a huge career as well as fan base! She has had numerous tours, 2 albums, 5 EP's, 12 singles, 18 music videos, 4 promotional singles, as well as featuring on various artists tracks, such as Tinie Tempah and Calvin Harris. All these aspects resulting in major sales and earnings for Ellie Goulding as well as the constant expansion of her fan base as it is apparent that it is worldwide.

Her music often appears on radio stations as well as her music videos constantly playing on television, due to often being in the top music charts, again helping to gain a larger fan base constantly and advertisement for her singles and albums. Ellie Goulding has also recently appeared in the new Marks & Spencer's adverts, which are often seen on television as well as billboards all around the UK, although for the main factor of helping to boost their publicity, it also promotes Goulding as her face appears everywhere, someone that most people in the public have heard of and recognise.