Friday, 31 January 2014

Powder Shot Inspiration

I recently saw this advert from the Schwartz flavour shots and was blown away at how incredible it was! The way they are able to have the different spices and ingredients  blowing out of the sack alongside the beat of the music works really well. This video has been very inspirational in many different ways...




  • MUSIC VIDEO - In our music video, as previously explained we are planning to film a scene with a tribal theme, with lots of people and coloured powder paint. This advert has given multiple ideas, for example, to film close up of the coloured powder paint, as well as possibly to try and get the powder to shoot up around the clashing people.

  • DIGIPAK- This advert has also inspired my idea for the digipak. throughout our music video we are planning to have an 'Alice in Wonderland' theme in various scenes. Also, the use of colour powder paint is another aspect of our music video that is vital and important, as it illustrates the coming together and the female protagonist finding herself (tribal scene). Therefore i want to incorporate both these ideas in my album cover, so i had an idea to have a close-up of a  china teacup in front of a white background. i also want the colour powder paint to be shooting out of the teacup, which i think would really represent our music video. 





Wednesday, 29 January 2014

Tribal Scene

Here is a music video that we have recently seen from The Paper Kites. For our final scene we are intending to film a 'tribal' sort of scene by having lots of people dancing/moving around in the midst of colour powder. Originally, we wanted to film in the dark, however after watching this music video we have decided to do it in the light, as it appears here. we feel it will create a more vibrant and positive scene, as well as easier to see everything that is going on. Our plans are to film this with everyone over the next two weeks so hopefully we will get this on our blog soon!

'Afterglow' - Wilkinson

I recently saw this music video from Wilkinson, 'Afterglow' and i immediately loved it! The simplicity and clarity of the video works really well, alongside the upbeat music. Also the cinematography and editing throughout is really interesting as it focuses in on all the factors of the realtionshop between the couple. Although very basic, the music video illustrates to the audience the ups and down of relationships. I was really inspired by it and realised that our music video concept didn't have to have an extremely complexed narrative, as long as the context and cinematography is interesting!







Friday, 24 January 2014

Vlog Update

Here is a quick vlog update on our next filming dates and what shots that we are going to get an overall ideas we have had...




Friday, 3 January 2014

Symbolism - 'Alice in Wonderland'

Here is a vlog to explaining our 'Alice in Wonderland' symbolism idea that we think would be great in our music video...

Thursday, 2 January 2014

The Start of Filming

Finally got the ball rolling and filming started! Before heading out to film, we decided to thoroughly plan as we felt it would be easier and would enable us to get good shots and usable footage for our music video. We discussed various aspects, such as mise-en-scene, cinematography and the location that we all felt would be suitable for the notion we are aiming for. Also, the timing was an important aspect as filming early in the morning allowed the shots to appear fresh, creating a crisp setting.

MISE-EN-SCENE
Our main protagonist in our music video is Rosie, we want her to appear as an individual, dressing differently to her family (as will be seen in the dinner scene) portraying her as an 'outsider' isolated from society and on a journey to find herself. Mise-en-scene is an important aspect in any music video, so we decided that she would wear quirky clothing. As seen in these photographs, the colours appear quite solemn, however the jumper brightens the outfit up, as well as 'Alice in Wonderland' on the jumper being similar to her character.

             

CINEMATOGRAPHY/LOCATION

Various shots were captured whilst filming, here is a preview of one of the many shots. As a group we discussed the fact that the use of wide shots would be perfect for an establishing shot, opening up our music video. As seen in this clip, the location of Forty Hall is very empty, highlighting the fact that Rosie is on her own. Also, throughout the clip, the lighting of the sky gradually changes, illustrating a period of time and creating an interesting shot. Panning shots was another use of cinematography that worked successfully, displaying our female protagonist as well as her surroundings.